FOOH Impact Score:
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact. Learn more
Outstanding
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In this McDonald's FOOH campaign, a man points skyward as a branded helicopter hovers above a McDonald’s store, carefully lowering a giant McFlurry Milo onto the rooftop. The ad humorously reimagines a restaurant launch with a creative delivery method that highlights the dessert’s chocolaty appeal. A captivating concept that masterfully blends fun and creativity with a dynamic twist on product storytelling.
TRUFF
PiCK UP!
TRUFF
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