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Imagine a futuristic desert landmark revealing a luxury surprise. That’s the innovative premise of this Mercedes-Benz fake out of home ad featuring the G 580 with EQ Technology. The video unfolds as Nouf Khaled walks toward the Maraya, the iconic mirror-clad structure nestled in AlUla, Saudi Arabia, which reflects the majestic desert and stone formations. Suddenly, the mirrored façade slides aside from one corner, and an Obsidian Black Mercedes-Benz G 580 glides out, followed by the reveal of a MANUFAKTUR South Sea Blue Magno variant seamlessly connected to a charging station adorned with the Mercedes-Benz logo. Using engaging VFX, this Mercedes-Benz fake out of home ad transforms the reflective architecture into a captivating product showcase.