FOOH Impact Score:
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Outstanding
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This OPPO mixed reality ad begins with a vibrant purple butterfly fluttering around the iconic Petronas Twin Towers. This moment cleverly highlights the smartphone’s sleek aesthetic and elegant colorways as the butterfly glides upward, prompting the skyscrapers to twist open, unveiling two OPPO Reno13 Series phones—one in Plume Lavender and the other in White Plume. As a perfect blend of captivating storytelling and insightful product integration, the augmented reality enhancement is designed for showcasing OPPO’s fresh color palette and imaginative design approach.
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