FOOH Impact Score:
Impressive
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In this Oreo mixed reality ad, a large billboard on a bustling city street in Madrid, Spain introduces the new limited edition Oreo x PAC-MAN cookies as animated Oreo cookies spring to life. The scene unfolds as small Oreo cookies bounce off the sign, levitate midair, and are soon pursued by a PAC-MAN-shaped cookie, transforming the static display into a vibrant short chase scene that brings the collaboration to life. With a captivating use of CGI effects, this Oreo limited edition cookie campaign transforms an everyday street corner into an interactive, nostalgic moment, highlighting Oreo’s aim to blend gaming culture with their iconic snack.