FOOH Impact Score:
Improvable
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Imagine a bustling metropolis turning to the skies for congestion relief. That’s the surprising premise of this Otrivin FOOH campaign featuring an oversized nasal spray bottle. The video unfolds as people on a crowded street in Seoul, South Korea, gaze upward to spot a helicopter flying over the city’s skyline, carrying a massive Otrivin nasal spray bottle. A second helicopter emerges from behind a tall building and sprays the product into the air, quickly followed by a third chopper performing the same action, creating an unexpected and immersive product experience. Using engaging VFX, this Otrivin FOOH campaign transforms the busy Seoul cityscape into a dynamic product showcase.