FOOH Impact Score:
Improvable
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This Pasqua fake ooh ad begins with oversized bottles of Pasqua 11 Minutes Rosé slowly rolling along the baggage claim carousel at Incheon Airport in South Korea. This moment cleverly highlights the brand’s commitment to standing out by placing the elegant rosé bottles in a setting where travelers least expect them—among luggages circling through the arrivals hall, drawing attention and curiosity. As a perfect blend of clear storytelling and distinctive product integration, the computer generated graphics enhancement is designed for boosting brand visibility in a global travel context.