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Pasqua Wine Floats Out from Billboard

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Credits

Brand: Pasqua

Agency / Production / VFX: Unknown

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Metadata

Brand Industry: Food, Beverage & Tobacco

Country: South Korea

City: Seoul

Effects / Animations: Large Objects, Billboard & Digital Screen, Reveal & Unboxing

Surroundings: City Square, BNK Finance Tower

Date posted: June 28, 2024

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Imagine a downtown billboard turning into a live performance stage. That’s the captivating premise of this Pasqua cgi ad featuring the Valpolicella Mai Dire Mai wine. The video unfolds as the scene opens with a woman gazing up at a tall billboard displaying 'PASQUA' in a modern city square, with the BNK Finance Tower in the background. Suddenly, a massive bottle of Valpolicella Mai Dire Mai wine dramatically emerges from the billboard as the screen ripples like a curtain. Suspended in mid-air, the wine bottle floats outward while the screen-turned-fabric cascades gently to the ground. Using engaging CGI, this Pasqua cgi ad transforms an ordinary advertising screen into an unforgettable product showcase.

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