FOOH Impact Score:
Solid
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Imagine the Sydney Harbour Bridge hosting a high-flying wine celebration. That’s the engaging premise of this Pasqua FOOH campaign featuring the Hey French wine bottle floating across landmarks. The video unfolds as multiple hot air balloons carry bottles of Pasqua's Hey French above the iconic bridge, drifting gracefully through the clear blue sky. Below, a massive Hey French bottle appears on water, transported by a barge with the Sydney skyline rising in the backdrop. Using dynamic CGI, this Pasqua FOOH campaign transforms Australia's urban landscape into an innovative product showcase.