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Pasqua Truck Delivers Wine in New York

FOOH Impact Score:

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Credits

Brand: Pasqua

Agency / Production / VFX: Unknown

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Metadata

Brand Industry: Food, Beverage & Tobacco

Country: United States of America

City: New York

Effects / Animations: Large Objects, Complex Motion

Surroundings: One World Trade Center, Skyscrapers

Date posted: January 26, 2024

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This Pasqua FOOH ad begins with a large truck cruising down a bustling street in Lower Manhattan, dramatically hauling an enormous bottle of Pasqua's Mai Dire Mai Valpolicella as its cargo. This moment cleverly highlights the bold presence of the product as the truck passes iconic New York landmarks such as One World Trade Center, skillfully blending the city's urban rhythm with the remarkable scale of the wine bottle, generating buzz around its availability in New York. As a perfect blend of engaging storytelling and distinctive product integration, the CGI effects enhancement is designed for campaign visibility and citywide brand awareness.

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