FOOH Impact Score:
Solid
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In this Pasqua fake out of home ad, a digital display board at a bustling train station flashes 'INNOVATOR OF THE YEAR' as oversized wine bottles roll in like a train. The ad humorously reimagines a mundane commute with a creative tribute to Pasqua’s trailblazing spirit, featuring blossoming green grass and yellow flowers that sprout across the station as the bottle-train arrives. A captivating piece that masterfully blends humor and creativity with a memorable twist on brand recognition.