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Cerveza Patagonia Creature Emerges from Billboard

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Credits

Brand: Cerveza Patagonia

Agency / Production / VFX: Unknown

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Metadata

Brand Industry: Food, Beverage & Tobacco

Country: Argentina

City: Buenos Aires

Effects / Animations: Simple Motion, Character Animation, Large Objects, Billboard & Digital Screen

Surroundings: Building, Streets

Date posted: December 16, 2023

Source: Instagram

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Imagine a legendary lake monster showing off its favorite brews in the middle of a city. That’s the captivating premise of this Cerveza Patagonia faux ooh ad featuring a mythical twist on beer promotion. The video unfolds as a large billboard mounted on the side of a sleek modern building displays Nahuelito, an iconic creature, alongside a Patagonia beer bottle—until the creature unexpectedly animates, grabs the bottle with its mouth, and tosses it across the sky toward a neighboring billboard featuring other Patagonia flavors. The flying bottle spins through the air and lands perfectly aligned with a showcase of Patagonia's refreshing lineup, including '24/7,' 'Pilsner,' and 'Amber Lager.' Using innovative computer generated graphics, this Cerveza Patagonia faux ooh ad transforms a simple building facade into an effective product showcase.

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