RedKen Shampoo Mixer Truck Fixes Potholes

Imagine a pothole-ridden New York City street being restored with haircare. That’s the memorable premise of this Redken fake out of home ad featuring the Redken Acidic Bonding Concentrate 7% Shampoo. The video unfolds as the scene opens with a view of the Manhattan Bridge in the background and a pothole-filled road below. A mixer truck appears, but its drum is replaced by a spinning container of Redken Acidic Bonding Concentrate 7% Shampoo. As it moves along the road, it pours the shampoo, filling and restoring the potholes. Using innovative computer generated graphics, this Redken fake out of home ad transforms New York City infrastructure into an effective product showcase.