RedKen Shampoo Mixer Truck Fixes Potholes
Shampoo Fills Potholes on Manhattan Bridge
This Redken fake out of home ad features a mixer truck with a spinning container of Redken Acidic Bonding Concentrate 7% Shampoo. The video opens on a pothole-filled New York City street, with the Manhattan Bridge in the background.
As the truck moves along the road, it pours the shampoo, filling and restoring the potholes. This innovative computer-generated ad transforms New York City infrastructure into an effective product showcase.
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FOOH Impact ScoreImpressive
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