Sephora Crane Installs Pop-Up Store

In this Sephora vfx advertising, the scene opens with a sweeping view of a construction site at Parvis de la Défense, 92800 Puteaux, where a crane bearing a Sephora banner begins assembling the oversized Sephora Size UP bottle piece by piece. The scene unfolds as a second crane gracefully places a fully furnished Sephora pop-up store onto the ground, followed by a banner unfurling dramatically across the site with the text: “ÉVÉNEMENT DU 20 AU 26 JANVIER PARVIS DE LA DÉFENSE.” With a captivating use of computer generated graphics, this Sephora pop-up activation vfx advertising transforms a traditional construction setting into a fresh, relatable spectacle, highlighting Sephora’s invitation to explore beauty differently during its exclusive January 2025 event.