Sephora Dominoes Tumbles From Arc de Triomphe

This VFX advertising video for Sephora opens with the Arc de Triomphe, rendered in black and white to reflect Sephora's branding. A giant hand flicks a domino from an aerial perspective over the Parisian skyline, initiating a cascade.

The dominoes tumble down a spiral staircase wrapped around the monument, continuing along Avenue Winston Churchill. Oversized dominoes then fall rhythmically towards the entrance of a Sephora store, signifying the opening of what is described as the most beautiful Sephora location in the world.

The campaign video uses VFX to transform the grand monument into a dynamic spectacle, highlighting Sephora's celebration of beauty and its global expansion.