Sephora Dominoes Tumbles From Arc de Triomphe

In this Sephora vfx advertising, the scene opens at the iconic Arc de Triomphe, rendered in black and white to echo Sephora’s signature branding, as a giant hand delicately flicks a domino from an aerial perspective over the Parisian skyline. The scene unfolds as the domino triggers a cascading chain through a spiral staircase wrapped around the monument, continuing toward Avenue Winston Churchill, where oversized dominoes topple rhythmically all the way to the entrance of a Sephora store—marking the arrival of what is described as the most beautiful Sephora location in the world. With a distinctive use of VFX, this Sephora campaign video transforms the grand monument into a dynamic, relatable spectacle, highlighting Sephora’s celebration of beauty and its global expansion.