FOOH Impact Score:
Solid
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In this Volkswagen fake out of home ad, a couple walking down a city sidewalk pauses as their attention is drawn to a storefront where cars are displayed like toys inside blister packs. The ad humorously reimagines the car-buying experience with a full-sized Volkswagen ID. EVERY1 being dropped from a second-story window, breaking out of its clear packaging and driving off onto the street. A captivating execution that masterfully blends creativity with a memorable twist on mobility and accessibility.