Victoria's Secret Perfume Arrival at Airport
Victoria's Secret Bombshell Airport Arrival
This Victoria’s Secret fake out-of-home advertisement depicts a pink and white striped Victoria’s Secret-branded aeroplane taxiing onto the runway at Chennai International Airport. The arrivals board flashes 'ARRIVING IN CHENNAI,' signalling the arrival of the iconic Bombshell fragrance.
Oversized pink Bombshell bottles, encased in clear boxes, are offloaded onto baggage carts, beginning their journey through the city. This augmented reality promotion transforms a typical airport arrival into a vibrant, life-sized spectacle.
The ad highlights Victoria’s Secret’s upcoming fragrance launch event at Express Avenue Mall on July 5th.
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FOOH Impact ScoreOutstanding
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