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Samsung Galaxy Dragon Emerges from Phone Screen

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Credits

Brand: Samsung Galaxy

Agency / Production / VFX: Unknown

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Imagine a downtown billboard springing to life with a flying reptile. That’s the captivating premise of this Samsung fake out of home ad featuring the Galaxy Z Flip 7 and its FlexWindow feature. The video unfolds as a billboard displays the Galaxy Z Flip 7, where a small animated dragon appears on the FlexWindow and dramatically grows in size as the phone flips open, bursting from the screen and landing on the street. Alain Bui watches in amazement, retrieves a Galaxy Z Flip 7 from the billboard itself, and captures a selfie with the fire-breathing dragon in the background before flipping the phone again—seemingly pulling the dragon back into the FlexWindow where it reappears, framed by the compact screen. Using augmented reality effects, this Samsung fake out of home ad transforms a billboard and phone interface into an effective product showcase.

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