Fenty Smurf Village Takes Brown Thomas

In this Fenty Beauty faux ooh ad, a plain escalator inside Brown Thomas morphs as lush green grass covers each step, red and white polka-dotted toadstools emerge, and white flowers bloom, spilling onto the surrounding floor. The ad humorously reimagines a luxury department store with a skincare solution tailored to even iconic animated crews, as the interior pillars twist into vines and the floor becomes a soft carpet of blossoms. A dynamic piece that masterfully blends humor and creativity with a memorable twist on beauty branding.