Fenty Smurf Village Takes Brown Thomas

This Fenty Beauty faux out-of-home advertisement transforms a plain escalator inside Brown Thomas. Lush green grass covers each step, red and white polka-dotted toadstools emerge, and white flowers bloom, spilling onto the surrounding floor.

The ad humorously reimagines the luxury department store, with interior pillars twisting into vines and the floor becoming a soft carpet of blossoms. It presents a skincare solution tailored to iconic animated crews, masterfully blending humour and creativity with a memorable twist on beauty branding.