Samsung Galaxy Hanging Smartphones Near Tower
Samsung Galaxy S25 Edge at THK Tower
This faux out-of-home advertisement for the Samsung Galaxy S25 Edge transforms the THK Tower in Bali, Indonesia, into an interactive display. The video begins with large Galaxy S25 Edge branding illuminating the building's facade.
A man approaches the tower and interacts with thin, suspended objects, flipping them to reveal the Samsung Galaxy S25 Edge. He repeats this action with another dangling piece, smoothly rotating the phone. Stepping forward, he bumps into a final hanging display, which also flips to show the phone. As he drops to the ground, all the screens on the tower light up with a single image: him, captured at the moment of impact.
Utilising distinctive computer-generated imagery, this Samsung faux out-of-home ad effectively showcases the product by integrating it with a prominent architectural element.