FOOH Impact Score:
Outstanding
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Imagine a city billboard that springs to life when a car drives past. That’s the captivating premise of this Schweppes cgi campaign featuring Schweppes Wild Berry. The video unfolds as the scene opens from the viewpoint of a car cruising by a large building-mounted billboard, which displays a bottle of 'Schweppes Wild Berry' alongside a glass of the drink and the German text 'PUR ODER IM MIX: VERY WILD BERRY.' As a Volkswagen van towing a cocktail glass on a wagon passes in front of the billboard, the animated bottle on the screen smoothly tilts and pours its contents into the oversized moving glass. Once the glass is full, the van continues down the road, and the bottle returns to a still position. Using innovative computer generated graphics, this Schweppes cgi campaign transforms a static advertisement into an engaging product showcase.