Paramount Smurfs Crossing the Pedestrian Lane

In this Paramount Pictures FOOH ad, a close-up of a black-and-white striped sidewalk pillar sets the stage as Papa Smurf suddenly appears, scanning the area as if checking for traffic. The scene unfolds as the camera cuts to the familiar ABBEY ROAD NW8 street sign on a brick building, before shifting to the legendary zebra crossing where three Smurfs stride confidently across the street with a fourth trailing behind to catch up, promoting the release of the Smurfs Movie in cinemas on July 18. With a dynamic use of computer generated graphics, this Paramount Pictures digital campaign transforms a landmark crosswalk into a fresh, relatable spectacle, highlighting Paramount Pictures’ fun approach to driving cinema engagement.