Paramount Smurfs Crossing the Pedestrian Lane

This Paramount Pictures FOOH advertisement features Papa Smurf emerging from a black-and-white striped sidewalk pillar, surveying the surroundings as if checking for traffic. The scene transitions to the iconic ABBEY ROAD NW8 street sign on a brick building, then to the famous zebra crossing.

Three Smurfs confidently stride across the street, with a fourth following to catch up. This digital campaign, promoting the July 18 cinema release of the Smurfs Movie, uses computer-generated graphics to transform the landmark crosswalk into a fresh and engaging spectacle, showcasing Paramount Pictures' innovative approach to cinema engagement.