BMW Ice Cream Transformed into Electric Car
BMW i5 Electric Car from Ice Cream
This CGI advertising video begins with a mint green vintage ice cream truck under a sunny sky. A man in a bow tie stands at the serving window, and a digital screen displays 'TODAY'S MENU' featuring four BMW electric models: the iX1, i5, i4, and iX2.
A hand taps the yellow BMW i5 on the screen, causing the truck's back door to open. A spinning ice cream cone floats out, gracefully morphing into a full-size yellow BMW i5. The car is then shown parked under a 'Happy ICE CREAM Day' sign.
This campaign uses CGI to transform a nostalgic ice cream parlour moment into a spectacle, promoting the 100% electric BMW i5 M60 xDrive.
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FOOH Impact ScoreImpressive
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