FOOH Ad OAKLEY Bike Helmet Paints the City Pink

OAKLEY Bike Helmet Paints the City Pink

Helmet Paints the City Pink in a fake-out-of-home ad of OAKLEY Bike

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FOOH Impact Score:

Solid

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Credits

Brand: OAKLEY Bike

Agency / Production / VFX: Unknown

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Metadata

Brand Industry: Sports & Recreation

Country: Italy

Cities: Rome, Turin

Effects / Animations: Floating & Flying Objects, Large Objects, Morphing & Transformation

Surroundings: Ponte Sant'Angelo, Rome, Tiber River, Piazza Vittorio Veneto, Turin, Porta Nuova

Date posted: May 4, 2024

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Imagine a legendary cycling race transforming an entire Italian city into a trail of color. That’s the dynamic premise of this Oakley Bike cgi ad featuring a floating helmet painting vibrant paths. The video unfolds as a black OAKLEY cycling helmet seamlessly glides above Ponte Sant'Angelo in Rome, leaving a pink hue trailing over the Tiber River, followed by iconic OAKLEY shades sweeping through the streets of Piazza Vittorio Veneto in Turin, tinting buildings with radiant pink before continuing through Porta Nuova. Using innovative computer generated graphics, this Oakley Bike cgi ad transforms famous Italian landmarks and gear into an effective product showcase.