FOOH Impact Score:
Outstanding
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In this Netflix CGI campaign, a green-suited player dashes through the twisting pink stairways from Squid Game, chased by masked guards and the ominous Front Man. The ad dramatically reimagines the iconic maze as a life-or-death playground, where the brand introduces a thrilling journey through deadly new game levels—from 'Keys and Knives' to 'Jump Rope' and the intense final showdown in 'Sky Squid Game.' A dynamic experience that masterfully blends suspense and surprise with a gripping teaser of what's to come in Squid Game Season 3.