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Sephora Lipstick Emerges from Digital Billboard

Lipstick Emerges from Digital Billboard in a fake-out-of-home ad of Sephora View this post on Instagram

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Credits

Brand: Sephora

Agency / Production / VFX: Unknown

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Metadata

Brand Industry: Beauty & Personal Care

Country: United States of America

City: New York

Effects / Animations: Billboard & Digital Screen, Morphing & Transformation, Simple Motion, Floating & Flying Objects, Large Objects

Surrounding: Times Square

Date posted: April 14, 2024

FOOH.com is the biggest vfx advertising library. If you are the creator of this Sephora ad or would like to add your work Submit your work!

In this Sephora vfx advertising, a massive 3D digital screen in Times Square flickers to life, showing a luscious cascade of pink liquid that captures the attention of passersby. The scene unfolds as a giant YSL LoveShine lipstick suddenly bursts from the screen and hovers above the bustling street, its cap opening to release a flurry of pink heart-shaped balloons imprinted with 'YSL LOVESHINE Yves Saint Laurent,' promoting the lipstick's exclusive availability at Sephora. With a memorable use of computer generated imagery, this Sephora lipstick campaign transforms routine cityscapes into a vibrant spectacle, highlighting Sephora’s commitment to immersive brand experiences.

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