Sephora Lipstick Emerges from Digital Billboard
YSL Lipstick Bursts from Times Square Screen
This CGI advertising video for Sephora features a massive 3D digital screen in Times Square. The screen flickers to life, displaying a luscious cascade of pink liquid that captures the attention of passersby.
A giant YSL LoveShine lipstick then bursts from the screen and hovers above the bustling street. Its cap opens to release a flurry of pink heart-shaped balloons, each imprinted with 'YSL LOVESHINE Yves Saint Laurent,' promoting the lipstick's exclusive availability at Sephora.
Through memorable computer-generated imagery, this Sephora lipstick campaign transforms a routine cityscape into a vibrant spectacle, highlighting Sephora’s commitment to immersive brand experiences.
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FOOH Impact ScoreImpressive
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