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Sephora Spring Flowers Bloom at Monument

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FOOH Impact Score

Impressive

S A-Tier B C
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Credits

Brand: Sephora

Agency / Production / VFX: Unknown

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Metadata

Brand Industry: Beauty & Personal Care

Country: Romania

City: Bucharest

Effects / Animations: Building Transformation, Growth, Large Objects

Surrounding: Arcul De Triumf

Date posted: March 8, 2024

Source: Instagram

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Imagine a historic monument transforming to celebrate beauty. That’s the captivating premise of this Sephora cgi ad featuring a springtime-inspired shopping moment. The video unfolds as a Sephora-branded car, carrying a colorful Sephora shopping bag filled with flowers on its roof, drives past the Arcul de Triumf. As it passes the monument, spring flowers begin to bloom, gradually covering the entire structure while grass spreads across the street and more flowers blossom, creating a radiant floral transformation. Using engaging VFX, this Sephora cgi ad transforms a national landmark into an inspiring product showcase.

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