FOOH Impact Score:
Solid
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In this Sephora mixed reality ad, the scene opens with a wide view of the ParkLake Shopping Center landmark just as spring flowers begin to bloom around it. The scene unfolds as the video pans upward and vibrant blossoms rapidly spread across the building's facade, transforming it into a colorful vertical garden to announce surprises at Sephora in ParkLake Shopping Center. With a captivating use of augmented reality, this Sephora mixed reality ad transforms an ordinary shopping mall into a blooming spectacle, highlighting Sephora’s seasonal campaign and its fresh in-store surprises.