Pepsi Brick Wall Turned into Digital Street Art

Pepsi Brick Wall Digital Street Art

This VFX advertising for Pepsi transforms a plain brick building wall into a dynamic canvas. Thousands of aluminium Pepsi cans are meticulously arranged to form a striking visual.

The iconic blue swirl of the Pepsi logo gradually emerges from the chaotic arrangement of cans, eventually forming a complete, oversized mural that dominates the urban streetscape. This computer-generated installation turns an ordinary city wall into a bold public statement, blending urban creativity with brand visibility.

A
FOOH Impact ScoreImpressive
SA-TierBCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more

Credits

Brand:Pepsi
Artist:Vertex CGI

Metadata

Work Type: FOOH
Country:USA
Date posted:March 1, 2024
Source:Instagram