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Pepsi Brick Wall Turned into Digital Street Art

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FOOH Impact Score

Impressive

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Credits

Brand: Pepsi

Who we think created this: Vertex

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Metadata

Brand Industry: Food, Beverage & Tobacco

Country: USA

City: New York City

Effects / Animations: Projection & Hologram, Billboard & Digital Screen

Surroundings: Manhattan, City

Date posted: March 1, 2024

Source: Instagram

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In this Pepsi vfx advertising, a plain brick building wall becomes the stage for a striking transformation as thousands of aluminum Pepsi cans are meticulously arranged. The scene unfolds as the iconic blue swirl of the Pepsi logo gradually emerges from a chaotic canvas of cans, eventually forming a complete, oversized mural towering over the urban streetscape. With a distinctive use of computer generated graphics, this Pepsi installation vfx advertising transforms an ordinary city wall into a bold public statement, highlighting Pepsi’s effort to blend urban creativity with brand visibility.

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