Pepsi Sphere Digital Screen Display on the River
Pepsi Sphere on the Nile
This CGI video features a colossal glowing sphere hovering over the Nile River, illuminating the nightscape of Cairo. The massive orb floats calmly, casting electric blue reflections across the water while projecting dynamic blue light rings into the sky.
This display celebrates Pepsi's first global redesign in fourteen years and 75 years in Egypt. The CGI effects enhance the brand's iconic identity and bold evolution, reinforcing Pepsi’s 'Thirsty For More' campaign presence in a historic and visually striking way.
B
FOOH Impact ScoreSolid
SAB-TierCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more
Credits
Brand:
Artist:Vertex CGI
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