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Pepsi Sphere Digital Screen Display on the River

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FOOH Impact Score

Solid

S A B-Tier C
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Credits

Brand: Pepsi

Who we think created this: Vertex

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Metadata

Brand Industry: Food, Beverage & Tobacco

Country: Egypt

City: Cairo

Effect / Animation: Projection & Hologram

Surroundings: Nile River, City

Date posted: March 1, 2024

Source: Instagram

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This Pepsi cgi video begins with a colossal glowing sphere hovering over the Nile River, illuminating the nightscape of Cairo. This moment cleverly highlights the brand's iconic identity and bold evolution as the massive orb floats calmly, casting electric blue reflections across the water while projecting dynamic blue light rings into the sky in celebration of Pepsi's first global redesign in fourteen years and 75 years in Egypt. As a perfect blend of captivating storytelling and clear product integration, the CGI effects enhancement is designed for reinforcing Pepsi’s 'Thirsty For More' campaign presence in a historic and visually striking way.

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