FOOH Impact Score:
Solid
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This Pepsi cgi video begins with a colossal glowing sphere hovering over the Nile River, illuminating the nightscape of Cairo. This moment cleverly highlights the brand's iconic identity and bold evolution as the massive orb floats calmly, casting electric blue reflections across the water while projecting dynamic blue light rings into the sky in celebration of Pepsi's first global redesign in fourteen years and 75 years in Egypt. As a perfect blend of captivating storytelling and clear product integration, the CGI effects enhancement is designed for reinforcing Pepsi’s 'Thirsty For More' campaign presence in a historic and visually striking way.