Pepsi Can Inflates at River Thames

Pepsi MAX Can Inflates on River Thames

This mixed reality advertisement features a colossal Pepsi MAX can rising atop a floating platform in London’s harbour. The scene is set against the city lights, with cable cars gliding above the Thames, offering panoramic views of the illuminated installation.

A pulsing ring of blue lights encircles the base of the can, casting a shimmering halo across the water's surface. Through innovative computer-generated graphics, this display transforms a beverage presentation into a captivating spectacle, highlighting Pepsi MAX’s 'Thirsty For More' campaign message.

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Credits

Brand:Pepsi
Artist:Vertex CGI

Metadata

Work Type: FOOH
Country:UK
City:London
Date posted:March 1, 2024
Source:Instagram