FOOH Impact Score:
Solid
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In this Pepsi MAX mixed reality ad, a colossal Pepsi MAX can rises atop a floating platform in London’s harbor, drawing viewers into its striking presence surrounded by city lights. The scene unfolds as cable cars glide above the Thames, offering panoramic views of the illuminated installation, while a pulsing ring of blue lights encircles the base, casting a shimmering halo across the surface of the water. With an innovative use of computer generated graphics, this Pepsi MAX display mixed reality ad transforms a simple beverage presentation into a captivating spectacle, highlighting Pepsi MAX’s 'Thirsty For More' campaign message.