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Imagine Dubai’s landmark observation wheel becoming a screen for the future of branding. That’s the engaging premise of this Pepsi FOOH campaign featuring a stunning nighttime transformation of the Ain Dubai. The video unfolds as the iconic Pepsi logo glows from the center of the wheel, casting dynamic pulses of light, before a fleet of synchronized drones forms a giant Pepsi can that ascends into the sky, hovering above the Dubai Marina in a breathtaking display. Using augmented reality effects, this Pepsi FOOH campaign transforms one of the world’s tallest observation wheels into a clear product showcase.
Pepsi
Pepsi
Pepsi
Pepsi
Bourjois +
Lifestyle
Elle Permament
Amaya Dubai
Emirates NBD