Pepsi Logo Display at Ferris Wheel Light Show
Drones Form Giant Can Above Ain Dubai
This FOOH campaign features Dubai’s Ain Dubai observation wheel transforming into a dynamic screen. The video shows the iconic Pepsi logo glowing from the centre of the wheel, emitting dynamic pulses of light.
Following this, a fleet of synchronised drones forms a giant Pepsi can, which ascends into the sky and hovers above the Dubai Marina. Augmented reality effects are used to transform one of the world’s tallest observation wheels into a clear product showcase for Pepsi.
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FOOH Impact ScoreSolid
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Credits
Brand:
Artist:Vertex CGI
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