Target Grocery Basket Ferris Wheel
Shopping Baskets Spin on Store Roof
This CGI campaign for Target opens with a view of a Target store, featuring a towering Ferris wheel mounted on its roof. The bright text 'Circle Week' is displayed prominently on the wheel.
As the Ferris wheel slowly spins, Target shopping baskets are revealed attached to each of its spokes. Each basket holds a Target gift card, promoting the Circle Week campaign’s rewards. This augmented reality video transforms a common store setting into a visually compelling experience, highlighting Target’s celebration of savings and customer engagement during Circle Week.
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FOOH Impact ScoreSolid
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