FOOH Impact Score:
Solid
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In this Target cgi campaign, the scene opens with a view of a Target store featuring a towering Ferris wheel mounted on its roof, with the bright text 'Circle Week' displayed prominently on the wheel. The scene unfolds as the Ferris wheel slowly spins, revealing Target shopping baskets attached to each of its spokes, each basket holding a Target gift card, promoting the Circle Week campaign’s enticing rewards. With a dynamic use of augmented reality, this Target promotion video cgi campaign transforms a common store setting into a visually compelling experience, highlighting Target’s celebration of savings and customer engagement during Circle Week.