Marie Claire Statue Projects Hologram at Plaza
Marie Claire Hologram at Place Vendôme
This mixed reality advertisement for Marie Claire features a larger-than-life digital projection of NewJeans' Hanni appearing above Place Vendôme in Paris. The CGI effects enhancement highlights a digital magazine cover featuring Hanni wearing Chaumet's Joséphine Collection.
The ad cleverly showcases the cross-cultural collaboration between Korean pop and French luxury, merging seamlessly with the city’s historic architecture. This distinctive storytelling and resonant product integration is designed for increasing global visibility through innovative urban displays.
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FOOH Impact ScoreOutstanding
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Credits
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