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Outstanding
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This Marie Claire mixed reality ad begins with a larger-than-life digital projection of NewJeans' Hanni appearing above Place Vendôme in Paris. This moment cleverly highlights the cross-cultural collaboration between Korean pop and French luxury as a digital magazine cover featuring Hanni wearing Chaumet's Joséphine Collection merges seamlessly with the city’s historic architecture. As a perfect blend of distinctive storytelling and resonant product integration, the CGI effects enhancement is designed for increasing global visibility through innovative urban displays.
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