Pepsi Giant Soda Can in News Headline
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FOOH Impact Score
Outstanding
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In this Pepsi FOOH ad, a television news broadcast cuts to a breaking story as a giant Pepsi can rolls through the middle of Santiago, cleverly disguised as an urban news segment. The scene unfolds as dramatic aerial footage captures the oversized can navigating through key city streets, framed as a live report on an unexpected spectacle drawing public attention. With a distinctive use of computer generated graphics, this Pepsi outdoor campaign transforms an everyday commute into a surreal moving event, highlighting Pepsi’s build-up to the Lollapalooza Chile music festival.
