Pepsi Giant Soda Can in News Headline
Staff Pick
Giant Pepsi Can Rolls Through Santiago
This Pepsi FOOH (fake out-of-home) ad is presented as a television news broadcast, cutting to a breaking story. A giant Pepsi can is shown rolling through the middle of Santiago, cleverly disguised as an urban news segment.
Dramatic aerial footage captures the oversized can navigating through key city streets, framed as a live report on an unexpected spectacle. This CGI outdoor campaign transforms an everyday commute into a surreal moving event, highlighting Pepsi’s build-up to the Lollapalooza Chile music festival.
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FOOH Impact ScoreOutstanding
S-TierABCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more
Credits
Brand:
Artist:Wise Innovation
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