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Alibaba Postcards Explosion at Store

FOOH Impact Score:

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Credits

Brand: Alibaba Travels

VFX: Hamid Ebrahimnia

Metadata

Brand Industry: Travel & Hospitality

Country: Iran

City: Tehran

Effects / Animations: Explosion & Shattering, Avalanche, Rigid-Body

Surrounding: City

Date posted: August 17, 2024

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Imagine a travel agency storefront bursting with a shower of floating memories. That’s the dynamic premise of this Alibaba Travels CGI campaign featuring a stunning postcard eruption from the entrance of their physical location. The video unfolds as virtual yellow postcards pour out through the agency doors, creating an unexpected spectacle on the street, and seamlessly cuts to a scene where a real postcard is being held, merging the digital concept with an authentic tactile object that represents the start of a real journey. Using captivating computer generated graphics, this Alibaba Travels CGI campaign transforms an ordinary storefront into an effective product showcase.

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