FOOH Impact Score:
Outstanding
Learn moreIn this Nykaa fake out of home ad, a pink car carries a massive pile of shopping bags filled with various brands, making it appear as if the cityscape is part of the spectacle. The ad humorously reimagines urban shopping culture with a computer generated graphics illusion that makes the oversized bags look effortlessly balanced. A dynamic fake out of home ad that masterfully blends creativity with a memorable twist on brand excitement.
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