FOOH Impact Score:
Outstanding
Learn moreLearnings
- Know your audience - target local audiences with hyperlocal narratives
- Human interaction is everything - seeing incamera reactions to FOOH lends authenticity that can hook viewers in
- UGC style shots make it feel real - simulate imperfect angles and camera shake to create authenticity
- Details make the difference - from depth of field effects, to photorealistic lighting - small details add up to create attention grabbing illusions
fooh.com is the biggest fake out of home ad library currently existing. If you are the creator of this creative Nykaa ad or you have an example you could not find in our library, contact us through the following form. Submit your work!
In this Nykaa fake out of home ad, a pink car carries a massive pile of shopping bags filled with various brands, making it appear as if the cityscape is part of the spectacle. The ad humorously reimagines urban shopping culture with a computer generated graphics illusion that makes the oversized bags look effortlessly balanced. A dynamic fake out of home ad that masterfully blends creativity with a memorable twist on brand excitement.