FOOH Impact Score:
Solid
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In this Sephora FOOH campaign, a dazzling drone light show unfolds under a stunning night sky, creating a mesmerizing spectacle. The scene unfolds as the drones first illuminate the word “SEPHORA,” then seamlessly transition into shaping a lipstick, followed by a perfume bottle, before concluding with the message “HAPPY NEW YEAR 2024!”. With a Memorable use of computer generated imagery, this Sephora FOOH campaign transforms the night sky into a fresh, relatable spectacle, highlighting Sephora’s innovative approach to celebrating beauty and the new year.
Sephora
Sephora
Sephora
Sephora
DM
Benefit Cosmetics
Caudalie
Eudora