Astrid & Miyu Light Beams Shining From Store

In this Astrid & Miyu mixed reality ad, a blush-pink building in London’s Carnaby district begins to glow as ethereal beams of cosmic light ascend from its rooftop, signaling the arrival of the brand’s new flagship location. The scene unfolds as golden illumination bursts into the sky, enveloping the boutique and transforming it into a radiant beacon of transcendence, hinting at a celestial experience within. With an impactful use of CGI effects, this Astrid & Miyu jewelry showcase mixed reality ad transforms a physical retail space into a luminous landmark, highlighting Astrid & Miyu’s campaign goal to present the 'House of Astrid & Miyu' as an elevated destination where jewelry connects to something greater.