Astrid & Miyu Golden Lights Emanate from the Sun

Imagine Big Ben becoming a radiant beacon of cosmic energy. That’s the captivating premise of this Astrid & Miyu FOOH campaign featuring ethereal golden light beams cascading across London’s skyline. The video unfolds as beams of shimmering light emerge from the brand’s newest boutique, stretching outward to flood iconic landmarks, royal gardens, and urban outskirts with celestial warmth—transforming the cityscape into ambient dreamscapes filled with floating stars and shimmering particles. Using dynamic augmented reality, this Astrid & Miyu FOOH campaign transforms their flagship store into an innovative product showcase.