Sephora Interactive 3D Screen Display in Paris

Imagine a digital storefront coming to life on a massive screen in the heart of the city. That’s the Distinctive premise of this Sephora FOOH ad featuring the Sephora Collection Box Set. The video unfolds as a woman browses a digital screen displaying Sephora’s online store. As she swipes, a 3D screen on a nearby building mirrors her selections in real time. She chooses the Sephora Collection Box Set with three Outrageous Intense Lip Plumpers, and suddenly, the podium beneath the screen opens, revealing the set in real life. Using augmented reality, this Sephora FOOH ad transforms a simple shopping experience into an Engaging product showcase.