Sephora Interactive 3D Screen Display in Paris

Podium reveals real-life Box Set

This Sephora FOOH ad features a digital storefront brought to life on a massive screen in the heart of Paris. The video shows a woman browsing Sephora’s online store on a digital screen. As she swipes, a 3D screen on a nearby building mirrors her selections in real time.

She chooses the Sephora Collection Box Set, which includes three Outrageous Intense Lip Plumpers. Following her selection, the podium beneath the screen opens, revealing the actual product set. This augmented reality ad transforms a simple shopping experience into an engaging product showcase.

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FOOH Impact ScoreOutstanding
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Credits

Brand:Sephora

Metadata

Work Type: FOOH
Brand Industry:Beauty & Personal Care
Country:France
City:Paris
Date posted:December 1, 2023
Source:Instagram