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Avon Liquid Lipstick Display Spreads Lipstick

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FOOH Impact Score

Solid

S A B-Tier C
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Credits

Brand: Avon

Agency / Production / VFX: Unknown

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Metadata

Brand Industry: Beauty & Personal Care

Country: Peru

City: Lima

Effects / Animations: Large Objects, Avalanche, Rigid-Body, Human Interaction

Surroundings: Malecón De Miraflores, Park

Date posted: March 10, 2024

Source: Instagram

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In this Avon FOOH ad, a colossal PowerStay lipstick towers over Lima’s Miraflores boardwalk before dramatically erupting, sending hundreds of smaller lipsticks raining across the landscape. The scene unfolds as the vibrant red lipstick visually dominates the urban greenery, effectively illustrating the product's bold color and 16-hour staying power with a visually arresting cascade that magnetizes attention from passersby. With a distinctive use of computer generated imagery, this Avon long-wear lipstick FOOH ad transforms a typical city backdrop into a striking public moment, highlighting Avon’s message that 'the day passes, but PowerStay remains.'

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