FOOH Impact Score:
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact. Learn more
Outstanding
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Imagine the side of a city skyscraper turning into a massive lipstick canvas. That’s the dynamic premise of this Avon fake out of home ad featuring a vibrant lipstick demo. The video unfolds as a striking animation transforms a standard building billboard into a makeup spectacle—lipstick appears to glide across the facade in real time, dispersing color that floods the structure in bold hues, visually emphasizing the brand’s claim of “25% more pigment.” Using engaging CGI effects, this Avon fake out of home ad transforms urban architecture into an impactful product showcase.
Sephora +
Prada
Dove
Fenty Beauty
OGX Beauty
Charlotte Tilbury
Lancôme
Clinica Nelson Letizio
Naturium