FOOH Impact Score:
Impressive
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This Barenbliss mixed reality ad begins with an oversized peach-hued lip tint gently floating down between high-rise towers across Seoul’s Myeongdong district. This moment cleverly highlights the product’s standout packaging and vibrant colors as it hovers in surreal contrast to the urban architecture, followed by equally large Cherry and Full Bloom tints and a compact gliding between buildings, each forming part of a monumental display to announce the March 1+1 promotion at the flagship store. As a perfect blend of resonant storytelling and creative product integration, the computer generated imagery enhancement is designed for boosting in-store traffic and product awareness during the campaign window.