Bath & Body Works Rubber Ducks Float in the City

In this Bath & Body Works FOOH ad, towering yellow rubber ducks float serenely between city skyscrapers and drift above busy public spaces. The scene unfolds as oversized ducks appear in urban centers across Chile, catching the eye in pedestrian plazas, high-rise corridors, and sunny parks, announcing a duck-themed activation at Parque Arauco where participants can fish for prizes on January 10-11. With a distinctive use of computer generated imagery, this Bath & Body Works digital installation FOOH ad transforms city landscapes into a lighthearted display, highlighting Bath & Body Works’ unique approach to immersive brand storytelling.