Bath & Body Works Body Care Jumps Off the Screen

Bath & Body Works Body Care Jumps Off Screen

This Bath & Body Works fake out of home ad transforms Times Square into a bustling online cart checkout. The video features an oversized green gift bag and a $4.95 promotion for Annual Body Care Day.

A cosmic purple digital interface dominates the storefront, displaying product images with 'Add to Bag' buttons. These visually drop items into a massive street-level holiday bag, creating a seamless visual connection between digital browsing and physical retail.

Using engaging CGI effects, this Bath & Body Works fake out of home ad transforms an ordinary building facade into an immersive product showcase.

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Credits

Metadata

Work Type: FOOH
Brand Industry:Beauty & Personal Care
Country:USA
Date posted:December 13, 2024
Source:Instagram