CGI Video Bath & Body Works Body Care Jumps Off the Screen

Bath & Body Works Body Care Jumps Off the Screen

Body Care Jumps Off the Screen in a fake-out-of-home ad of Bath & Body Works

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Credits

Agency / Production / VFX: Unknown

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Metadata

Brand Industry: Beauty & Personal Care

Country: USA

Effects / Animations: Simple Motion, Large Objects, Billboard & Digital Screen, Floating & Flying Objects

Surrounding: City

Date posted: December 13, 2024

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Imagine Times Square turning into a bustling online cart checkout. That’s the dynamic premise of this Bath & Body Works fake out of home ad featuring an oversized green gift bag and a $4.95 promotion for Annual Body Care Day. The video unfolds as a cosmic purple digital interface dominates the storefront, displaying product images with 'Add to Bag' buttons that visually drop items into a massive street-level holiday bag, creating a seamless visual connection between digital browsing and physical retail. Using engaging CGI effects, this Bath & Body Works fake out of home ad transforms an ordinary building facade into an immersive product showcase.