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In this Bath & Body Works faux ooh ad, a cascade of oversized conversation heart candies bursts from the storefront, covering the sidewalk in pastel shades of pink, yellow, and blue. The ad humorously reimagines a retail entrance as a giant candy dispenser, with a giant pink heart showcasing both the Bath & Body Works and Sweethearts logos, turning classic candy sayings like “LOVE YOU” and “FLIRT” into a tactile spectacle of self-care. A captivating execution that masterfully blends creativity with a distinctive twist on brand storytelling, teasing the limited-edition launch set for January 13th.
Bath & Body Works
Bath & Body Works
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