Bath & Body Works Heart Candies Overflow from Store
Staff Pick
Candies Burst from Storefront
This faux out-of-home advertisement for Bath & Body Works features a cascade of oversized conversation heart candies bursting from a storefront. The candies, in pastel shades of pink, yellow, and blue, cover the sidewalk.
The ad reimagines a retail entrance as a giant candy dispenser. A prominent pink heart displays both the Bath & Body Works and Sweethearts logos, featuring classic candy sayings such as “LOVE YOU” and “FLIRT.”
This execution teases a limited-edition launch set for January 13th, blending creativity with a distinctive twist on brand storytelling.
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FOOH Impact ScoreOutstanding
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Credits
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