FOOH Impact Score:
Solid
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In this Benetton CGI video, a traditional London double-decker bus is reimagined as a rolling green billboard cruising through the city's bustling neighborhoods. The scene unfolds as the iconic red bus is wrapped in vibrant green colors and branded with the 'United Colors of Benetton' tagline, while its lower panels display multicultural groups of people, moving past historic architecture and recognizable red telephone booths that line the busy London streets. With a captivating use of VFX, this Benetton digital branding campaign transforms a classic city symbol into a fresh, relatable spectacle, highlighting Benetton’s commitment to inclusive messaging and cultural unity.