Benetton Dogs Exit from Double-decker Bus

Benetton Dogs Exit Double-decker Bus

This Benetton CGI video reimagines a traditional London double-decker bus as a rolling green billboard. The iconic red bus is wrapped in vibrant green and branded with the 'United Colors of Benetton' tagline. Its lower panels display multicultural groups of people.

The bus cruises through bustling London neighborhoods, moving past historic architecture and recognizable red telephone booths. This Benetton digital branding campaign transforms a classic city symbol into a fresh, relatable spectacle, highlighting Benetton’s commitment to inclusive messaging and cultural unity.

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Credits

Brand:Benetton

Metadata

Work Type: FOOH
Country:UK
City:London
Date posted:December 28, 2023
Source:Instagram