FOOH Impact Score:
Solid
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This Benetton mixed reality ad begins with a towering SISTERLAND perfume bottle subtly rising behind Santiago’s iconic Costanera Center. This moment cleverly highlights the product’s bold and unexpected entrance into the fragrance scene as the Golden Vanilla bottle appears to peer over the tallest building in Latin America, creating the illusion of a city-sized fragrance launch. As a perfect blend of dynamic storytelling and insightful product integration, the CGI effects enhancement is designed for social media acceleration and buzz.