FOOH Impact Score:
Impressive
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In this Benetton FOOH campaign, a group of oversized Golden Vanilla SISTERLAND perfume bottles strolls through Mexico's rich architectural treasures, pausing at grand temples and colonial facades. The ad humorously reimagines these historic landmarks with a refreshing twist—perfume bottles behaving like cultural tourists, taking in the sights and snapping photos. A distinctive concept that masterfully blends humor and creativity with a memorable twist on fragrance branding.