Benetton Perfume Bottles Cable Car
Perfume Bottles Ride Sugarloaf Cable Car
This Benetton FOOH advertisement features a cable car ascending Rio de Janeiro's Sugarloaf Mountain, carrying oversized SISTERLAND perfume bottles. The scene transforms a daily tourist journey into a floating fragrance showcase.
The golden bottles of the 'Golden Vanilla' scent are prominently displayed against the coastal landscapes of Brazil. This CGI installation blends the iconic Brazilian landmark with Benetton's new perfume line, creating a fresh and relatable spectacle.
The ad highlights Benetton’s objective of integrating lifestyle and beauty into everyday experiences, using computer-generated imagery to reimagine aerial public transport.
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FOOH Impact ScoreOutstanding
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Credits
Brand:
Artist:ffface.me
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