Benetton Perfume Bottles Cable Car
Outstanding
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In this Benetton FOOH ad, a cable car gliding up Rio de Janeiro's Sugarloaf Mountain carries oversized SISTERLAND perfume bottles, turning the daily tourist ride into a floating fragrance showcase. The scene unfolds as the golden bottles of the 'Golden Vanilla' scent stand out against the sweeping coastal landscapes, marrying the charm of Brazil’s most famous outlook with the warmth of the new perfume line. With a captivating use of computer generated imagery, this Benetton fragrance installation FOOH ad transforms aerial public transport into a fresh, relatable spectacle, highlighting Benetton’s goal of blending lifestyle and beauty into everyday adventures.
